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 SUMMER UNLIMITED GOLF SPECIAL
Valid May 9 to August 31, 2011
3 Days of Unlimited Golf from $423 ($141/day) Special includes:
* 3 nights lodging double occupancy
* 3 days unlimited golf
* Shared Carts
* Range Balls
* All taxes
* Hotel upgrades available
Specials cannot be combined with other discounts and must be paid in full and booked at least 3 days prior to play. Specials do not include play at Ross Bridge or Lakewood Golf Club, unless otherwise noted. Not valid with previously booked packages. There is a $10 surcharge for each round on the Judge at Capitol Hill, unless otherwise noted. Replay rounds in unlimited golf specials must be played at same RTJ Trail site. Some restrictions may apply. Valid May 9 to August 31, 2011. Offers subject to change.
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In a golf world filled with cookie-cutter products and far too many empty promises, it's always refreshing to come across a company that actually makes a product that is technologically superior to the rest and looks great in the process. The company is the Minnesota based Coolibar, named after Australia's famous large shade tree, and their mission statement really says it all. "Our mission is to develop superior sun protective products that allow people to enjoy life in the sun. We design, manufacture and market a range of quality sun protection products including sun protective clothes, SPF clothing, sun hats, sun protection swimwear, sunglasses, umbrellas, sunscreens and sunblock."
The genesis for this ground-breaking company came from an innocuous comment made to Australian native John Barrow at the turn of the century. John was living in Minnesota with his wife at the time but was planning a trip back to Australia. His dermatologist heard of his trip and asked him to bring back some UV swimwear because there was nothing like it in America. The preverbal light bulb went off in John's head and the rest they say is history. Coolibar was formed in 2002 by John and Mary Barrow and now is endorsed by the American Academy of Dermatology, The Skin Cancer Foundation, and the Melanoma International Foundation for their innovative design processes and functionality. According to Michael Hubsmith, the Executive Vice President of Marketing at Coolibar, in the extremely competitive clothing market it's paramount that Coolibar dominates their UV/Sun protection niche. "Being in a niche is a very helpful place to be. UV sun protection allows us to be ourselves and identifies who we are trying to sell to," concluded Hubsmith.
With their specific niche in mind it's also important to note that Coolibar for the time being cannot be found at local golf shops or green grass accounts in the Midwest. Instead, Coolibar has been able to control costs and therefore final pricing by selling directly to the consumer through their website at www.coolibar.com. "By selling directly to the consumer we believe Coolibar adds value and accessibility to our line. Down the road we are definitely entertaining thoughts of selling our product through a retail environment as our brand grows nationally," stated Hubsmith.
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